Tracey Whealey is the Director of The Shock Factor Pty Ltd and has over 26 years experience in marketing, advertising, public relations, publicity, promotion, production and event management. The company has a client base of local, interstate, and international arts and entertainment businesses.

The level of industry knowledge and experience Tracey brings to the business is extensive. Tracey began her working career in marketing and publicity with a Brisbane television station and rose to senior publicist before broadening her experience in other states. After leaving the station she moved into other high profile positions with marketing and publicity companies specializing in music and entertainment before establishing her own consultancy.  Tracey has maintained long-standing links with the Australian arts and entertainment industry with producers, directors, artists, and the media.